Over the years, October has become a marketing opportunity for companies that splash pink on their products, suggesting to consumers that they’re helping the breast cancer cause by buying these products. Unfortunately, most of the time very little of the money paid for these products actually goes to breast cancer-related charities. And some of the companies that make these products also produce toxic chemicals that may contribute to an increased risk of breast cancer, Breast Cancer Action explains in their Think Before You Pink project.
What to do instead? There are lots of great alternatives. There are many nonprofit organizations that provide valuable services for those affected by breast cancer or fund critical research. Donating directly to these organizations is a much better alternative to buying pink products. Continue reading