Breast Cancer: How Much Progress Have We Made?

How much progress have we really made against breast cancer?It’s October, and Breast Cancer Awareness Month in now well underway. As always during October, we’re surrounded by pink products, business promotions displaying the pink ribbon and pink-themed advertising–all in the name of breast cancer “awareness”. But how much real awareness does all this bring? Does it actually help patients at all?

Why not take a step back from all the craziness for a moment and take a look at where we actually are in the fight against breast cancer. Breast Cancer Awareness Month has been around for 30 years. It seems fair to ask: with all this awareness, how much progress have we actually made against breast cancer? And if it’s not enough: how can we, or will we, do better? Continue reading